Shanghai Bo’ao Metal Products Co., Ltd., a leading manufacturer of stamping dies and metal fabrication solutions, today announced the launch of its new off-road vehicle electric winch series, marking the company's strategic entry into the rapidly growing automotive outdoor equipment market.

The new product line represents a natural extension of Shanghai Bo’ao's core competencies in precision metal stamping, tooling design, and welding assembly. Leveraging over a decade of experience in automotive component manufacturing, the company has developed a range of heavy-duty electric winches engineered specifically for off-road vehicles, 4x4 trucks, and adventure-seeking enthusiasts.

Meeting Surging Market Demand

The launch comes at a time of robust growth in the global automotive winches system market. According to industry research, the global Automotive Electric Winch market was valued at US$ 467 million in 2024 and is forecast to reach USD 684 million by 2031, with a compound annual growth rate (CAGR) of 5.6%-. The broader automotive winches system market is projected to grow by USD 181 million between 2025 and 2030, accelerating at a CAGR of 5.7%.

Industry analysts attribute this growth to the surging popularity of off-roading, adventure tourism, and recreational activities such as camping and rock crawling-. Electric winches, in particular, are gaining significant traction due to their silent operation, lower maintenance compared to hydraulic alternatives, and extensive use in consumer off-road vehicles and light commercial applications.

Superior Engineering and Performance

Shanghai Bo’ao's new electric winch series is built to withstand the most demanding off-road conditions. The winches feature heavy-duty series-wound motors available in 12V and 24V configurations, delivering high torque force for reliable vehicle recovery in mud, sand, and rocky terrain-. The gear systems are crafted from 20CR steel using cold extrusion and heat treatment processes, ensuring durability under the toughest pulling demands.

Additional product highlights include:

• Lightweight synthetic rope options – High-density polyethylene ropes offer superior strength-to-weight ratio and ease of handling compared to traditional steel cables-.

• Wireless and wired remote control – Dual control options provide flexibility and convenience in any recovery situation-.

• IP55 waterproof rating – Protection against dust and water ingress ensures reliable performance in harsh outdoor environments-.

• Automatic load-holding brake – Enhanced safety features for peace of mind during recovery operations.

Leveraging Manufacturing Excellence

Shanghai Bo’ao brings its proven manufacturing capabilities to the electric winch segment. The company operates a standardized stamping production line with a monthly mold capacity of 15 sets and employs a dedicated team of 30 skilled professionals, including 4 mold technicians, 2 mold designers, and 2 quality control specialists. With annual sales exceeding RMB 25 million, the company has established itself as a trusted partner in automotive parts, medical devices, fitness equipment, and electrical appliances.

"Our entry into the electric winch market is a natural progression of our commitment to innovation and quality," said a company spokesperson. "We have combined our expertise in precision stamping and metal fabrication with rigorous engineering to deliver winches that off-road enthusiasts can rely on in critical moments. Our customers can expect the same level of quality, reliability, and competitive pricing that they have come to associate with Shanghai Bo’ao."

Customization and OEM/ODM Services

The company offers flexible customization options for its electric winch series, catering to both OEM and ODM requirements. With in-house mold design and manufacturing capabilities, Shanghai Bo’ao can quickly adapt to customer specifications, from pulling capacity and rope type to control systems and mounting configurations.

Market Outlook

Looking ahead, the automotive winches system market is expected to see continued growth driven by several key trends, including the rising adoption of electric winches, expansion of recovery and towing applications, integration of wireless controls, and increasing demand for compact high-capacity winches-. Shanghai Bo’ao is well-positioned to capitalize on these trends with its new product line and established manufacturing infrastructure.

About Shanghai Bo’ao Metal Products Co., Ltd.

Shanghai Bo’ao Metal Products Co., Ltd. is a professional stamping die manufacturer and metal fabrication specialist based in Shanghai's Jiading District. With expertise spanning stamping die design and manufacturing, sheet metal stamping, welding, fixture processing, and electric winch production, the company serves diverse industries including automotive, medical, fitness, electrical, and industrial equipment. Committed to technology-driven solutions and uncompromising quality, Shanghai Bo’ao delivers cost-effective metal products to customers worldwide.